Why are perfume ads so rubbish?
Dec. 24th, 2009 09:06 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
craigoxbrowThere have been bloody loads of them on for the last month, and with the exception of another massively-overblown Chanel ad, they're all so half-assed.
I know they only exist to let a voiceover say the name of the thing, and I realise that they can't get across how the stuff smells and smelling is its entire putpose. But do they all have to be ten seconds of disconnected black-and-white or oversaturated-colour images and the intro to a song chosen by throwing a dartboard at a copy of Now 75? Or a bored Hollywood star in a nice outfit holding the funny-looking bottle? Isn't this what press ads are for?
(Exception: that creepy D&G advert with the kids who look about fourteen having a threesome. Please note that this is not an exception to the rubbish part.)
Really, it's a long way off a world-class advertising culture's A game. Bring on the weirdly avant-garde deconstructive car commercials and the inexplicably-monster-filled cough syrup ads.
I know they only exist to let a voiceover say the name of the thing, and I realise that they can't get across how the stuff smells and smelling is its entire putpose. But do they all have to be ten seconds of disconnected black-and-white or oversaturated-colour images and the intro to a song chosen by throwing a dartboard at a copy of Now 75? Or a bored Hollywood star in a nice outfit holding the funny-looking bottle? Isn't this what press ads are for?
(Exception: that creepy D&G advert with the kids who look about fourteen having a threesome. Please note that this is not an exception to the rubbish part.)
Really, it's a long way off a world-class advertising culture's A game. Bring on the weirdly avant-garde deconstructive car commercials and the inexplicably-monster-filled cough syrup ads.
