An advert I actually like

No, really.

The twenty-second TV spot for Creep - a British horror movie set on the London Underground.

It takes the current movie-advert method of not just mentioning the rating but giving a vague description of the reasons for it (so the Lord of the Rings films are marked "contains fantasy violence") and uses it as a selling point.

Grubby underground
Contains
Screaming woman
Strong
Man being dragged under boxcar
Bloody
Franka Potente running for her life
Horror

Made me want to go see it.

Of course, being a British film, it was gone in an eyeblink. Oh well.